In this episode of Retain. Grow. Thrive., Joe Fox chats with Andre Freitas, founder of Thales Agency and Shopify + Klaviyo expert, about the future of e-commerce and how brands can stay ahead. They cover Andre’s journey from building a global remote agency to partnering with leading merchants, the power of community events like their recent Amsterdam meetup, and how agencies can act as true extensions of brand teams. The conversation dives into Shopify’s latest AI updates, optimizing tech stacks, and why detailed product info, reviews, UGC, and loyalty programs are becoming essential for visibility in AI-driven search and customer retention.