Dean Harris, Head of Co-op Media Network and Rosie Houston, Managing Director of UK Partnerships at SMG outline how convenience retailers have a key role to play in retail media and how that differs from what is seen across the rest of the grocery sector.
Discussion points:
• How co-op has put retail media front and centre of its business
• What marks convenience out from the grocery crowd when it comes to retail media
• Integrating SMG’s team into the Co-op way of working – and what results it has delivered
• The specific challenges of digitising the convenience store
• What’s next for Co-op Media Group
Behind the mic:
• Dean Harris, Head of Co-op Media Network
https://www.linkedin.com/in/dean-harris-85654216/
• Rosie Houston, Managing Director of UK Partnerships at SMG
https://www.linkedin.com/in/rosie-houston-1581879a/
• Paul Skeldon, editor InternetRetailing