In this episode of Retaili$tic, Max Kahn and Josh Horwitz delve into the evolving landscape of cybersecurity, entrepreneurship, and the challenges of product-market fit. Josh shares his journey as a serial entrepreneur, discussing his experiences with bootstrapping businesses and the importance of validating product ideas before launching. The discussion also covers the critical issue of credential stuffing in cybersecurity and how innovative solutions can mitigate these risks. As they explore the future of authentication, they highlight the balance between security and user experience, emphasizing the need for adaptive security measures in a rapidly changing digital environment.