Welcome to an illuminating discussion with Rad, VP of Supply Chain at Flaconi, Germany's leading online beauty marketplace. In this episode, we delve into the fascinating supply chain management domain within the beauty sector.  Since its inception in 2011, Flaconi has made gains in the German market, with over 25% share, and continues its successful journey across multiple European countries. Rad, with his extensive experience handling supply chains for luxury brands in Dubai, brings distinctive perspectives on the beauty industry. Rad brings to life the transformative role of supply chain management in digital retail, emphasising viewing it as a value-adding function fostering business growth rather than a cost centre.  Rad offers an intriguing overview of the beauty industry’s dynamic nature. He illustrates how brands rise and fall in the blink of an eye due to fluctuating consumer preferences and intense competition. We discuss the benefits of leveraging customer data and predicting stock movements to optimize costs, allied to the notion of sustainability in business practices. We learn not only about an agile supply chain to support flexible business, but also the dynamics of the online beauty market.   --  Run time: 28 minutes   INFORMATION: [ 🖥️ ] Flaconi - https://www.flaconi.de/ and https://www.linkedin.com/company/flaconi-gmbh/  [ 👨‍👧 ] Rad Jha: https://www.linkedin.com/in/radharaman-jha/  Georgia Scott: https://www.linkedin.com/in/georgiajones1/   Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal    [ 📷 ] (c) Ian Jindal / www.instagram.com/ianjindal