In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
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In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
Epsiode 17: Emails to millions don’t work anymore. Here’s how to get personalization right
Retail Untangled
15 minutes
1 year ago
Epsiode 17: Emails to millions don’t work anymore. Here’s how to get personalization right
In this episode, recorded at Shoptalk Fall in Chicago, Amie spoke to Christine McAvoy, head of customer success at Brevo, about consumers’ evolving expectations of personalized communications and the opportunities for brands to step up their game in this space.
Retail Untangled
In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
