In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
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In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
Episode 28: Forget KoLs: Embrace the rise of micro- and nano-influencers
Retail Untangled
22 minutes
6 months ago
Episode 28: Forget KoLs: Embrace the rise of micro- and nano-influencers
In our last episode from Shoptalk Las Vegas, Amie chats with Paul Archer, founder of brand advocacy platform Duel. They discuss how word of mouth is a fundamental driver of purchasing decisions for every consumer.
Retail Untangled
In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
