In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
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In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
Episode 26: CMOs are facing a perfect storm: Online brand engagement is falling. Here’s why.
Retail Untangled
15 minutes
7 months ago
Episode 26: CMOs are facing a perfect storm: Online brand engagement is falling. Here’s why.
From Shoptalk Las Vegas, Amie chats with Jean-Christophe Pitié, CMO and chief partner officer at Contentsquare about their recently published report on the customer experience journey from initial acquisition to long-term retention.
Retail Untangled
In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
