In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
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In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
Episode 20: From information overload to actionable insights: Putting customer data to work
Retail Untangled
13 minutes
1 year ago
Episode 20: From information overload to actionable insights: Putting customer data to work
Amie talk to Cory Whitfield, Enterprise VP at Listrak about the importance of customer data, and why some retailers are struggling to turn it into actionable insights. Recorded at Shoptalk Fall Chicago.
Retail Untangled
In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
