In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
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In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
Episode 15: Post-pandemic, US shopper behaviour is changing dramatically. Here’s how.
Retail Untangled
13 minutes
1 year ago
Episode 15: Post-pandemic, US shopper behaviour is changing dramatically. Here’s how.
As US consumer shopping patterns change – dramatically in some categories – retailers need to be more nimble to recognise the trends and react to them. R.J. Hottovy, head of analytical research at Placer.ai, warns if they don't, they risk losing sales to rivals.
Retail Untangled
In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
