In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
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In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
Episode 14: Consumers love shopping by mobile phones, but brands are lagging on apps
Retail Untangled
16 minutes
1 year ago
Episode 14: Consumers love shopping by mobile phones, but brands are lagging on apps
In this episode, Amie is on the ground at Shop Talk Fall and joined by Melissa Minkow, Director Retail of Strategy at CI&T. They discuss the tremendous opportunity mobile commerce presents for retailers to innovate, especially in the realm of apps.
Retail Untangled
In this episode of Retail Untangled, Amie sits down with Michael Dunlop, head of commerce Apac at Rokt, to discuss how personalisation remains a powerful driver for customer loyalty and how retailers can leverage first party data in a meaningful way.
