Welcome to Retail Therapy – the podcast that unpacks the trends, challenges, and innovations shaping the future of retail.
Brought to you by the Australian Retailers Association (ARA), Retail Therapy goes beyond the shopfront to explore the forces driving Australia’s $420 billion retail sector - our largest private employer with over 1.4 million workers.
Join us as we sit down with industry leaders, experts, and change-makers to discuss everything from economic shifts and AI advancements to sustainability, customer experience, and the future of retail crime prevention.
Whether you’re a retail veteran or just starting out, Retail Therapy delivers the insights you need to stay ahead in this ever-evolving industry.
All content for Retail Therapy is the property of Australian Retailers Association and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Retail Therapy – the podcast that unpacks the trends, challenges, and innovations shaping the future of retail.
Brought to you by the Australian Retailers Association (ARA), Retail Therapy goes beyond the shopfront to explore the forces driving Australia’s $420 billion retail sector - our largest private employer with over 1.4 million workers.
Join us as we sit down with industry leaders, experts, and change-makers to discuss everything from economic shifts and AI advancements to sustainability, customer experience, and the future of retail crime prevention.
Whether you’re a retail veteran or just starting out, Retail Therapy delivers the insights you need to stay ahead in this ever-evolving industry.
AI & Retail: Preparing for Peak Season with Meta’s Kate Box
Retail Therapy
30 minutes 15 seconds
1 year ago
AI & Retail: Preparing for Peak Season with Meta’s Kate Box
In this special episode of Retail Therapy, we’re diving into the heart of peak season preparations with two expert voices in retail and technology. Fleur Brown, Chief Industry Affairs Officer at the Australian Retailers Association, is joined by Kate Box, Director of Retail ANZ at Meta, to explore how retailers can leverage cutting-edge technology and insights to thrive during the 2024 holiday season.
Tune in to hear about:
Key findings from Meta’s 2024 Holiday Insights Guide
How AI is reshaping retail and boosting conversions
Strategies for winning Black Friday, Cyber Monday, and late-season shoppers
Using AI for impactful, short-form holiday content
Practical tips for retailers starting their AI journey
Access Meta's Holiday Insights report here.
INDUSTRY REPORTS MENTIONED
McKinsey Zero Customer Report
https://www.mckinsey.com/featured-insights/future-of-asia/videos/the-emergence-of-the-zero-consumer
Bain Technology Report 2024
https://www.bain.com/insights/topics/technology-report/
LINKS FOR PRACTICAL GUIDANCE MENTIONED
Advantage Suite – AI driven Advertising
https://www.facebook.com/business/ads/meta-advantage
Creative Best Practice
https://www.facebook.com/business/news/insights/how-ai-will-elevate-the-future-of-creativity
CASE STUDIES REFERENCED
https://www.facebook.com/business/success/the-coca-cola-company-middle-east
Coke - 6 point recall - 19 point recall with Gen Z
https://www.facebook.com/business/success/2-asics
Asics - 5-8 point lift in awareness / brand with partnership ads
https://www.facebook.com/business/success/fendi-middle-east
Fendi & Loro Piana - 65% lower cost per purchase using Advantage Plus Shopping
Retail Therapy
Welcome to Retail Therapy – the podcast that unpacks the trends, challenges, and innovations shaping the future of retail.
Brought to you by the Australian Retailers Association (ARA), Retail Therapy goes beyond the shopfront to explore the forces driving Australia’s $420 billion retail sector - our largest private employer with over 1.4 million workers.
Join us as we sit down with industry leaders, experts, and change-makers to discuss everything from economic shifts and AI advancements to sustainability, customer experience, and the future of retail crime prevention.
Whether you’re a retail veteran or just starting out, Retail Therapy delivers the insights you need to stay ahead in this ever-evolving industry.
