Will TikTok become the world’s dominant e-commerce platform—or is it just an overhyped trend waiting to fade?

In this episode your hosts Mitul and Darko dive deep into TikTok’s explosive entry into shopping: from Lidl International’s 18-minute sell-out, Walmart’s $500,000 livestreams, to Zara’s hourly drops. But it’s not all smooth scrolling—regulatory threats in the U.S. and creator chaos could change everything.

Is TikTok really rewriting the future of retail, or will regulations and rivals clip its wings?

Expect bold takes, sharp insights, and that one essential question Mitul and Darko always ask:
"Yes or no?"