The fourth episode features Mahadevann Iyerr, Co-Founder & CEO, Insights Now. He is a business leader with nearly 3 decades of experience in enabling profitable growth for businesses, by driving strategic initiatives in CRM, Analytics, Business Innovation & Operational Excellence and leading transformational change in Omni-channel Retail, by leveraging disruptive solutions using Artificial Intelligence, Digital & CRM. The 40-minute conversation flows around retail data and how to gain insights into customer behavior and preferences. How to go about building data base and leveraging the potential of the retail data ecosystem.