The fifth episode features Jermina Menon, Founder, Knowetic.in. An entrepreneur with 25 years of experience in retail and FMCG Marketing. Her strengths are business strategy, brand marketing & digital strategy. With Knowetic.in, she helps SME entrepreneurs re-engineer their business for efficiency & offer strategic marketing solutions that deliver ROI. The 30-minute conversation flows around the importance of ‘relevant data’ in customer loyalty, how to get Leadership aligned around data, and bringing Qualitative information from Quantified Data!