Retail Reimagined is a series of podcasts that will feature CXOs from across the retail ecosystem & uncover the future of retail. The first episode features Shifali Singh, CMO - Retail & E-commerce at BIBA Apparels. She comes with two decades of experience in the retail industry and has worked with brands like Shoppers Stop, Marks & Spencer, Benetton Group, and now at Biba Apparels. The half-hour conversation flows around Customer led marketing, the History of personalisation, Reforms in the retail ecosystem, and the Future of Retail.