
In the sixth episode of Retail Reimagined, Nazif Tejani, CRM Lead at Bestseller India, shares his extensive expertise in the CRM and loyalty field, having worked with well-known brands like Bestseller, House of Anita Dongre, and Flipkart. He was instrumental in the launch of Flipkart's pioneering loyalty program, Flipkart First, in the e-commerce industry. In this 40-minute discussion, he covers a range of topics, including segmentation and data analysis, point-based loyalty programs, and customer recommendations. Tune in to gain insights into the latest trends in Data, Loyalty, and Growth.