Learn how brands can drive technology in retail space to create a category niche & an exceptional customer experience in this episode of Retail Reimagined with Ankur Bhatia, CEO of Chogori India as he talks in detail about agility & benefits of experimentation in start-up retail, omnichannel marketing, and how Indian consumers have now accepted the Western trend of Sports, Hiking & Adventures. This 30-minute conversation is nothing but the epitome of finding a niche in a cluttered retail world. EPISODE NOTES: 00:00 - 01:56 — Introduction 01:56 - 05:56 — Ankur’s journey of diving into the realm of Retail 05:56 - 09:38 — How Fitness & Fashion Led to the Birth of Chogori India Limited 09:38 - 15:10 — From Corporate to Individual: How customer trends for Sports & Adventure are Changing 15:10 - 19:28 — The Power of ‘People-Driven Technology’: DNA of Customer Experience 19:28 - 21:51 — Why word-of-mouth is still a top-notch Method of Marketing? 21:51 - 25:24 — 5 Key Trends to watch out for in the ‘Outdoor Sports’ Industry 25:24 - 29:15 — “Experimentation”: The buzzword to understanding Customer Segmentation at an early-stage start-up 29:15 - 31:56 — “Retail is Detail”, A Lesson for youngsters who look to join Retail as a career ABOUT THE SPEAKER: Aparna Thyagarajan is the CEO at Chogori Retail. Chogori India Retail Limited has been an exclusive distributor for a number of outdoor brands in India, which is a specialized section of sportswear. He aspires to make Chogori a global leader in outdoor sports. With an executive MBA from Harvard Business School, he was previously Chief of Staff at Bestseller India.