Learn how retailers can adapt to implement design thinking & buying behavior of customers to attain maximum return in this episode of Retail Reimagined with Shivanee Dutt, previously Myntra, Amazon, and many large-scale retailers, as she talks in detail about the best practices for creating a customer-centric approach using design and merchandising. This 40-minute conversation is no less than a walkthrough of strategies for Fashion Brands.EPISODE NOTES:
00:00 - 00:15 - Introduction
00:15 - 13:58 - Shivani's 20 years journey in Merchandise & Retail
13:58 - 18:32 - The Human Capital Centricity of Buying, Merchandising, and Design in Retail
18:32 - 25:38 - How has Technology, Digital E-Commerce & Data affected Merchandising?
25:38 - 31:58 - India v/s the US side of Retail: What are the Key Differences & Trends?
31:58 - 35:00 - Embracing Omnichannel to stay connected to the Consumers
35:00 - 39:29 - The Ongoing Debate of AI v/s Humans & its Effect on Retail
39:29 - 40:53 - Blooming era of the "Right Personalization"
40:53 - 45:44 - The Transformation of Retail & its Trends
45:44 - 48:45 Rise of Digital Storefronts & Metaverse in Fashion RetailABOUT THE SPEAKER:
Shivanee Dutt is an accomplished fashion designer and merchandiser who has held various leadership roles in both traditional and online retail. In her career spanning 2 decades, she has worked with some of the best Indian and International fashion brands like Levi’s, Spanx, Fossil, Transition Lenses, and Amazon. She was, till recently, the Director of Buying Curation at Myntra, where she led a team of trend researchers and curators focused on delivering a compelling customer experience and driving business growth.