Learn how retail brands in India can achieve greater customer loyalty with storytelling leveraging data in this episode of Retail Reimagined with Zubair Patel, Chief Merchandising Officer — Health & Glow as he dives deep into buying & merchandising process, omnichannel experience, personalized communication, and how it shapes the overall consumer behavior. This 50-minute episode is filled with success stories & examples of apparel, beauty & personal care brands. EPISODE NOTES: 00:00 - 01:02 — Introduction 01:02 - 03:55 — Zubair’s Gate to Retail: The Bandra Shoppers Stop Store 03:55 -08:36 — 2 Core Values that Data Can’t Teach You About Retail & Why? 08:36 - 13:50 — How “Storytelling” & “Cultural Differences” is a Key Factor in Engaging Retail Consumers 13:50 - 19:27 — The Evolution of Buying & Merchandising: From Visualization to Data Interpretation to AI 19:27 - 24:29 — The Nuances & Strategies of Local v/s Global Large Format & Small Retail Brands 24:29 - 32:43 — The Challenges & Opportunities of Moving Retail into Personalized Omni-Channel Digital Realms 32:43 - 41:00 — What Role Does Buying & Merchandising Play in Driving Customer Experience & Loyalty 41:00 - 46:08 — Factors Fueling the Growth of D2C in India & How Retailers can leverage the growth using Data and Personalizing? 46:08 - 51:49 — 4 Practical Trends that Will Shape Indian Retail in the Future ABOUT THE SPEAKER: Zubair Patel, Chief Merchandising Officer at Health & Glow, is a retail professional with extensive experience in buying and merchandising, building and scaling omnichannel businesses, digital transformation, business strategy in a leadership capacity.