Sean Crawford is Managing Director for North America at SMG, the Retail Media Network specialist that connects brands, retailers, and shoppers across their path to purchase.SMG is arguably the leading operator of RMNs in the anglo speaking world having spent over a decade working on the Retail Media Networks for retailers like Asda, Morrisons, The Very Group, Boots and more. Recently also announcing WH Smith North America Media.Hear this conversation shot at NRF between Sean as he is interviewed by Matt Romano, VP Partnerships at Particular Audience who was previously responsible for retail media network launches at Western Union, Rakuten, The Home Depot (Orange Apron Media), and Walmart, eBay and others when at Triad Retail Media.