I’m a total podcast junkie, and today I’m bringing you another episode in my 'Snips' series, where I share bite-sized highlights from fascinating conversations and add my personal commentary. This one’s a crossover between Commerce Media Matters and Mind the Model, a newer podcast that’s quickly made its way into my regular rotation (find both shows under 'Links & Resources' below).
The snips I’m sharing today tackle a fascinating and urgent question for our industry: What happens to a retailer’s data advantage when AI platforms like ChatGPT start processing transactions? Spoiler alert: the answer might not be as bleak as you think.
This episode is sponsored by Connected Commerce at Acosta Group
Timeline
[01:07] – Who owns transaction data in an AI-driven world?
[03:28] – Retailers gaining new data signals
[04:15] – Losing exclusivity vs. gaining context
[06:38] – Content as a competitive advantage
[09:01] – Owning content, audience, and data
[09:45] – Not all doom and gloom
Links & Resources