"The Chameleon Effect: Unmasking the Dichotomy of Consumer Behavior

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Retail Mavericks

61 episodes

1 week ago

Looking for the latest in retail trends? Retail Mavericks covers AI, technology, culture, and innovation with expert guests guiding you through the cutting-edge. Hosted by Milena Salmon and directed by HIVERY's Co-founder, Franki Chamaki, it offers a fresh, witty perspective. With HIVERY as our proud sponsor, you're in good hands. They're pioneering next-gen hyper-local retail assortment strategy simulation and optimization solutions developed with CSIRO's Data61. Visit hivery.com and now on with the show!

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"The Chameleon Effect: Unmasking the Dichotomy of Consumer Behavior

Retail Mavericks

4 minutes 9 seconds

2 years ago

"The Chameleon Effect: Unmasking the Dichotomy of Consumer Behavior

In this episode, we delve into the 'Chameleon Effect' and its impact on consumer behavior across various retail environments. We explore how AI, combined with store-level data, can uncover subtle variations in shopper behavior and enable more effective strategies. This episode promises to shed light on the intricate relationship between stated consumer preferences, actual purchase decisions, and the imperative of retailer-specific strategies in the fast-paced retail landscape