Old habits die hard. But the pandemic pushed the evolution of retail forward the best part of a decade, and as a result, adopting an integrated omnichannel model became a necessity for many businesses who wanted to meet consumer demand. But is it realistic to expect an in-store model developed over almost 100 years to change almost overnight? Now that the omnichannel model is becoming a larger part of more retailers' businesses, the usefulness of previous organisational structures when it comes to finance, logistics, and planning is being tested. As a result, retailers are turning towards new technologies to provide real-time or near real-time updates on inventory, pricing, promotion, carriers, tax, and fraud, as part of efforts to make omnichannel work for them. To further explore these challenges as well as some possible solutions, Will McCurdy, Content Editor, Retail Systems was joined by Steve Ross, Global Omnichannel Solution Principal, at Aptos.