In today's ecommerce environment, traditional KPIs including price remain critical, but they are no longer sufficient to secure competitive advantage. Retailers are learning that the new battleground extends beyond cost leadership to include control over digital shelf space, product visibility, and relevance in the consumer journey. This challenge is amplified by the fragmentation of the consumer journey. Shoppers now move seamlessly across Google, Amazon, TikTok, voice assistants and a growing array of digital platforms. In such a landscape, a retailer's "digital footprint" - the breadth and strength of its presence across platforms and regions - has become a defining measure of competitiveness. In this Retail Systems podcast sponsored by Intelligence Node, Sanjeev Sularia, the company's Chief Executive Officer and Co-Founder, explores why visibility now rivals value, and how leading brands are adapting to compete in an era defined by speed, data and consumer choice. We also explore how agentic AI and real-time systems are enabling a new pace in the retail sector, where it is possible to analyse 400 million SKUs in a matter of minutes and make immediate decisions on pricing, content or stock.