Almost everyone in the developed world has been spending more time online during the pandemic, and almost all channels have been flooded with increased traffic over the past 18 months. This was fine for the largest retailers, but many companies struggled to fill all the necessary channels with the sheer volume – and quality - of content necessary to engage discerning modern consumers. Many consumers had more time to research products online, and the best adapted retailers responded to this by offering personalised boutique-style experiences that can help to engage this generation of consumers. Meanwhile, Generation Z consumers are keener to try new brands than the generations before them, preferring to discover them through new channels while taking an experience-focused view of online retail. To explore these challenges and opportunities, Retail Systems was joined by Sung Cho, Product Marketing Director, Commerce at Sitecore, a digital experience platform and content hub.