In this episode of the Retail Corner podcast, Kristi Weiler, Head of Merchandising Analytics & Pricing at Hanna Andersson, dives into the complexities of brand management. She discusses how a brand is more than just a name—it embodies the values, mission, and unique qualities that set a company apart. About our guest, Kristi Weiler: As the Head of Merchandising Analytics and Pricing for Hanna Andersson, Kristi is a data-driven and results-oriented leader responsible for strategic initiatives that grow market share and deliver profitable comp growth. Prior to joining the Hanna Andersson team, Kristi had a 24-year career at Gap, Inc. in various roles of progressively increased responsibility across inventory management, buying, and e-commerce. As an avid student of the customer, Kristi brings a wealth of experience across the product-to-market ecosystem, a passion for spearheading digital innovation to enhance customer experiences, and a drive for conversion funnel optimization. Living in the San Francisco Bay Area, Kristi is a fitness enthusiast and enjoys time in the outdoors with her family. Linkedin: https://www.linkedin.com/in/kristiweiler Website: Hanna Andersson, the leading premium children and baby apparel brand. About Retail Corner Podcast: Host: Cole Koumalats Producer: Sachin Kumar Bhate Podcast Sponsor: Proxima360 Listen to other podcasts at: https://proxima360.com/retail-corner.podcast or https://retailcorner.live Subscribe our Podcast: Apple iTunes: https://apple.co/3eoeUdT Spotify: https://spoti.fi/3dvjpDJ Google Podcast: https://bit.ly/3DFHXHw Amazon Music: https://amzn.to/3tkbhk1 Interested in being on our podcast? Submit request at: retailcorner@proxima360.com