In this episode, Isaac and Ryan are joined by Anthony Corsaro and Kyle Krull, hosts of a ReGen Brands Podcast. They discuss the concept and benefits of regenerative agriculture, the challenges of defining and certifying these products, and the importance of building a supply chain. Brands like Kettle & Fire and Zack's Mighty are highlighted as examples incorporating regenerative principles. The episode also explores the market potential for regenerative products, the connection to nutrient density, and the regulatory challenges of making health claims. Additionally, they discuss the adoption of regenerative practices by retailers, the need for clear messaging, and the relationship between regenerative and organic agriculture. They recommend watching documentaries like 'Kiss the Ground' and 'The Biggest Little Farm' to learn more about regenerative agriculture.