Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
Kristin Engen
10 episodes
2 days ago
Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language. In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider. You’ll learn: ✨ Why mastering your retailer’s unique “love language” is ...
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Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language. In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider. You’ll learn: ✨ Why mastering your retailer’s unique “love language” is ...
08. The 5 Branding Realities Every DTC Founder Needs to Know Before Going Retail
Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
16 minutes
1 week ago
08. The 5 Branding Realities Every DTC Founder Needs to Know Before Going Retail
Think your brand identity is bulletproof? Think again. In this episode of Retail & Shiz, I share a behind-the-scenes look at what really happens when your DTC brand hits retail shelves and why your stunning branding might not survive the buyer review process. From last-minute endcap changes to compliance curveballs, I break down the five branding realities every founder needs to understand before launching in retail. You’ll learn: Why flexibility is your biggest competitive advantag...
Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language. In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider. You’ll learn: ✨ Why mastering your retailer’s unique “love language” is ...
