Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
Kristin Engen
10 episodes
3 days ago
Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language. In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider. You’ll learn: ✨ Why mastering your retailer’s unique “love language” is ...
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Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language. In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider. You’ll learn: ✨ Why mastering your retailer’s unique “love language” is ...
07. When to Walk Away from a Retail Deal (Without Burning Bridges)
Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
20 minutes
2 weeks ago
07. When to Walk Away from a Retail Deal (Without Burning Bridges)
Saying “no” might just be THE most powerful move you can make in retail. In this episode, Kristin dives deep into the art of knowing when and how to walk away from a retail deal that doesn’t serve your brand. Drawing from 21+ years of experience with giants like Costco & Amazon, she shares why strategic compromise is necessary, but blind agreement can destroy your margins, team morale, & reputation. You’ll learn: How to identify your non-negotiable margins before saying yesThe differe...
Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language. In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider. You’ll learn: ✨ Why mastering your retailer’s unique “love language” is ...
