Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
Kristin Engen
10 episodes
2 days ago
Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language. In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider. You’ll learn: ✨ Why mastering your retailer’s unique “love language” is ...
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Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language. In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider. You’ll learn: ✨ Why mastering your retailer’s unique “love language” is ...
05. Measure What Actually Matters: The Retail Data Every Buyer Cares About
Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
9 minutes
1 month ago
05. Measure What Actually Matters: The Retail Data Every Buyer Cares About
Your product might be incredible but if you’re tracking the wrong metrics, it won’t stand a chance in retail. In this episode, I pull back the curtain on the exact data that separates retail dreamers from retail winners. After 15 years as a Fortune 50 retail buyer managing a $4B portfolio, I’ve seen too many DTC brands crash and burn—not because their products weren’t great, but because they were focused on the wrong numbers. You’ll learn: The real metrics retail buyers care about (hint: it’s...
Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language. In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider. You’ll learn: ✨ Why mastering your retailer’s unique “love language” is ...
