Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
Kristin Engen
10 episodes
2 days ago
Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language. In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider. You’ll learn: ✨ Why mastering your retailer’s unique “love language” is ...
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Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language. In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider. You’ll learn: ✨ Why mastering your retailer’s unique “love language” is ...
04. Cash is Queen (And Your Brand Story Isn't Paying the Bills)
Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
11 minutes
1 month ago
04. Cash is Queen (And Your Brand Story Isn't Paying the Bills)
Everyone loves to whisper sweet nothings about “building your brand,” but let’s cut the crap. Retail buyers? They don’t give two hoots about your carefully curated brand vibe or how your logo makes people feel. They want to know if your product’s going to sell. Full stop. Because retail buyers aren’t betting on your mood board. They’re betting on your numbers. In this episode, I’m spilling the kind of truth that gets me uninvited from brunch with brand coaches: → Why “community” & “cultu...
Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language. In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider. You’ll learn: ✨ Why mastering your retailer’s unique “love language” is ...
