Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
Kristin Engen
10 episodes
2 days ago
Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language. In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider. You’ll learn: ✨ Why mastering your retailer’s unique “love language” is ...
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Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language. In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider. You’ll learn: ✨ Why mastering your retailer’s unique “love language” is ...
03. The #1 Thing Retail Buyers Actually Care About (and It’s Not Your Brand Story)
Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
11 minutes
1 month ago
03. The #1 Thing Retail Buyers Actually Care About (and It’s Not Your Brand Story)
You’ve got the perfect pitch deck, a compelling founder story, and a mission to change the world but retail buyers aren’t biting. Why? Because you’re missing the one thing that matters most. In this episode of Retail & Shiz, Kristin pulls back the curtain on what really drives buyer decisions: consumer intelligence. Forget the fluff—buyers want proof that your customers already exist, are loyal, and are shopping where you want your product to land. Here’s what you’ll learn in this episode...
Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
Ever wonder why some brands fly through retail approvals while others get the polite “we’ll circle back”? 👀 Spoiler: it’s not just your product — it’s your language. In this episode, Kristin pulls back the curtain on what really got her brand, Filter Baby, onto Target shelves (in record time!) and breaks down the five communication shifts that can instantly position your brand as a retail insider — not an outsider. You’ll learn: ✨ Why mastering your retailer’s unique “love language” is ...
