In this Restrocast episode, Ashish Tulsian sits down with Jil Assaf, COO at Shawarmer, to trace a career built on grit and reinvention. Jil recalls launching a teenage snack counter in a Beirut billiards hall, the Lebanese hustle shaped by instability, and operating across the Middle East. He describes building the hospitality arm of Qatar’s Pearl Island, why a policy shift forced an exit, and how founding a 15-country consulting firm led to burnout, a reset in Saudi, and a renewed focu...
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In this Restrocast episode, Ashish Tulsian sits down with Jil Assaf, COO at Shawarmer, to trace a career built on grit and reinvention. Jil recalls launching a teenage snack counter in a Beirut billiards hall, the Lebanese hustle shaped by instability, and operating across the Middle East. He describes building the hospitality arm of Qatar’s Pearl Island, why a policy shift forced an exit, and how founding a 15-country consulting firm led to burnout, a reset in Saudi, and a renewed focu...
Wing Lam on the Secret Sauce Behind Wahoo’s Fish Tacos' 35-Year Success
Restrocast
1 hour 7 minutes
9 months ago
Wing Lam on the Secret Sauce Behind Wahoo’s Fish Tacos' 35-Year Success
In this episode of Restrocast, Wing Lam, co-founder of Wahoo’s Fish Tacos, shares the secrets behind building a thriving restaurant brand for over 35 years. From starting small to scaling smart, Wing reveals how his unique approach to marketing, customer engagement, and business resilience has kept Wahoo’s relevant in an ever-changing industry. He dives into influencer marketing before social media, his strategy of partnering with athletes and musicians, and how Wahoo’s became a hotspot for a...
Restrocast
In this Restrocast episode, Ashish Tulsian sits down with Jil Assaf, COO at Shawarmer, to trace a career built on grit and reinvention. Jil recalls launching a teenage snack counter in a Beirut billiards hall, the Lebanese hustle shaped by instability, and operating across the Middle East. He describes building the hospitality arm of Qatar’s Pearl Island, why a policy shift forced an exit, and how founding a 15-country consulting firm led to burnout, a reset in Saudi, and a renewed focu...
