In this Restrocast episode, Ashish Tulsian sits down with Jil Assaf, COO at Shawarmer, to trace a career built on grit and reinvention. Jil recalls launching a teenage snack counter in a Beirut billiards hall, the Lebanese hustle shaped by instability, and operating across the Middle East. He describes building the hospitality arm of Qatar’s Pearl Island, why a policy shift forced an exit, and how founding a 15-country consulting firm led to burnout, a reset in Saudi, and a renewed focu...
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In this Restrocast episode, Ashish Tulsian sits down with Jil Assaf, COO at Shawarmer, to trace a career built on grit and reinvention. Jil recalls launching a teenage snack counter in a Beirut billiards hall, the Lebanese hustle shaped by instability, and operating across the Middle East. He describes building the hospitality arm of Qatar’s Pearl Island, why a policy shift forced an exit, and how founding a 15-country consulting firm led to burnout, a reset in Saudi, and a renewed focu...
Inside India’s Food Arena: Jasper Reid on Scaling Pizza and Taming Burger Economics
Restrocast
1 hour 20 minutes
3 months ago
Inside India’s Food Arena: Jasper Reid on Scaling Pizza and Taming Burger Economics
In this episode of Restrocast, British restaurateur Jasper Reid, Founder & CEO, International Market Management, shares his journey of building global food brands in India’s tough and competitive market. He talks about how he brought Pizza Express to India, beat Reliance to land Jamie Oliver’s brand, and convinced Wendy’s U.S. CEO to launch a ₹29 burger in India. Reid explains that high rents in India can take up 20% of sales, why menus should be based on data and kept under 30 items, an...
Restrocast
In this Restrocast episode, Ashish Tulsian sits down with Jil Assaf, COO at Shawarmer, to trace a career built on grit and reinvention. Jil recalls launching a teenage snack counter in a Beirut billiards hall, the Lebanese hustle shaped by instability, and operating across the Middle East. He describes building the hospitality arm of Qatar’s Pearl Island, why a policy shift forced an exit, and how founding a 15-country consulting firm led to burnout, a reset in Saudi, and a renewed focu...
