Many owners ask, “When is it time to shut down?”
The answer isn’t three months of losses—it’s earlier, subtler signs.
In this episode, Salt shares six criteria for survival vs. shutdown: losses, no word-of-mouth, traffic collapse, owner burnout, competitive shocks, and blind pride.
The takeaway?
Affection is fine, but attachment kills.
“The moment your shop starts running you, emotion becomes poison.”
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