When sales drop, most owners panic — launch promotions, pour money into ads, chase trends.

But what if the real solution isn’t spending, but observing?

In this episode, Salt breaks down how the Toyota-Pub philosophy turns a slowdown into a chance to rebuild rhythm.

Through the CEFSR framework, he diagnoses his shop’s reality. Then reveals how the real issue wasn’t marketing, but rhythm collapse between dopamine and endorphin customers.

From anchoring regulars with the “Brother Memory Seats,” to refining flavor rhythm (That’s It? Theory), cutting waste, and mastering micro-lot production, Salt shows how thinking replaces spending when times get tough.

👉 “In a downturn, don’t spend money — observe your shop.”

A hard-won lesson in survival, rhythm, and philosophy from the Toyota-Pub kitchen.

For more info, Visit: saltnfire.net !