Every small business owner asks the same question: “How can I increase sales?”

In this episode, Salt breaks it down with a simple formula: Revenue = Exposure × Conversion Rate × Average Order Value.

We explore:

• Online vs. offline exposure (Google, Naver, influencers, foot traffic, FLI index)

• How to boost conversion with clear menus, unique items, social proof, and trust signals

• Why emotions and information asymmetry allow you to set higher prices

• The key difference between blogs (algorithm-driven) and restaurants (owner-driven)
  

This is the intro episode of our 5-part series on boosting revenue. Coming up: word-of-mouth strategies, menu design, and “Impressionist-style” interiors.

For more, visit Saltnfire.net.