Beyond Dopamine Nation — this episode introduces a new perspective: the Endorphin Addiction Model.
Dopamine is the loop of stimulation and reward; endorphin is the loop of pain and calm.
From hot baths to bitter coffee and runner’s high, we explore how controlled pain becomes comfort.
“1% pain, 99% comfort” — the rhythm that builds sustainable habits.
A deep dive into how restaurants, brands, and art can harness the endorphin loop.