7-Eleven – 7Rewards: Driving Frequency and Engagement in Convenience Stores

Program: 7Rewards
Structure: Points for purchases + bonus for promotions
Impact: Over 55 million active users globally, driving traffic and increasing store visits

7-Eleven’s 7Rewards program is designed to incentivize frequent visits to its stores, blending traditional loyalty with mobile payments, fuel rewards, and daily promotions. By integrating convenience, snacks, and fuel perks, 7-Eleven has created a digital loyalty system that appeals to everyday consumers looking for value and convenience.