In this episode, I sit down with a friend and ex-CIA Officer turned Cybersecurity leader, Ross Young over at CISO Tradecraft. We will be unpacking the topic of mastering the cybersecurity budget. This includes examining whether most cyber budgets are wasted, determining where and how to make investments, justifying spending, and more. Don’t miss this chance to delve into an often-overlooked subject that many Cybersecurity leaders struggle with.
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In this episode, I sit down with a friend and ex-CIA Officer turned Cybersecurity leader, Ross Young over at CISO Tradecraft. We will be unpacking the topic of mastering the cybersecurity budget. This includes examining whether most cyber budgets are wasted, determining where and how to make investments, justifying spending, and more. Don’t miss this chance to delve into an often-overlooked subject that many Cybersecurity leaders struggle with.
Resilient Cyber w/ Gianna & Maria - The State of Cybersecurity Marketing
Resilient Cyber
17 minutes
2 months ago
Resilient Cyber w/ Gianna & Maria - The State of Cybersecurity Marketing
In this episode of Resilient Cyber, I sit down with Gianna Whitver and Maria Velasquez to chat about the state of marketing in the cybersecurity industry, as well as their popular event "Cyber Marketing Con" In this episode, we discussed: The background of the CyberMarketingCon and what led Gianna and Maria to co-found the event and communityWhere marketers typically fall short and what can be done to drive more effective marketing and selling to security practitioners and leadersWhat practit...
Resilient Cyber
In this episode, I sit down with a friend and ex-CIA Officer turned Cybersecurity leader, Ross Young over at CISO Tradecraft. We will be unpacking the topic of mastering the cybersecurity budget. This includes examining whether most cyber budgets are wasted, determining where and how to make investments, justifying spending, and more. Don’t miss this chance to delve into an often-overlooked subject that many Cybersecurity leaders struggle with.