The quest for better quality data in market research has seen several industry-wide campaigns launched to tackle the issue. But what does better data look like in practice? And what can research firms do to boost data quality? Liam Kay-McClean, deputy editor at Research Live, hosts a roundtable discussion with three market research professionals to talk about examples of better data in practice, what we can learn from them and some of the key issues that the industry needs to address. Featuri...
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The quest for better quality data in market research has seen several industry-wide campaigns launched to tackle the issue. But what does better data look like in practice? And what can research firms do to boost data quality? Liam Kay-McClean, deputy editor at Research Live, hosts a roundtable discussion with three market research professionals to talk about examples of better data in practice, what we can learn from them and some of the key issues that the industry needs to address. Featuri...
What is the market research industry doing to tackle the data quality crisis? In this podcast, the second of a three-part series, we will look at what agencies and industry bodies are looking to improve sector-wide approaches to data quality and consider whether these initiatives are having the desired impact.The podcast will in particular feature the work of the Global Data Quality Partnership https://www.globaldataquality.org, which has been set up by a number of industry bodies across the ...
Research Live
The quest for better quality data in market research has seen several industry-wide campaigns launched to tackle the issue. But what does better data look like in practice? And what can research firms do to boost data quality? Liam Kay-McClean, deputy editor at Research Live, hosts a roundtable discussion with three market research professionals to talk about examples of better data in practice, what we can learn from them and some of the key issues that the industry needs to address. Featuri...
