The quest for better quality data in market research has seen several industry-wide campaigns launched to tackle the issue. But what does better data look like in practice? And what can research firms do to boost data quality? Liam Kay-McClean, deputy editor at Research Live, hosts a roundtable discussion with three market research professionals to talk about examples of better data in practice, what we can learn from them and some of the key issues that the industry needs to address. Featuri...
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The quest for better quality data in market research has seen several industry-wide campaigns launched to tackle the issue. But what does better data look like in practice? And what can research firms do to boost data quality? Liam Kay-McClean, deputy editor at Research Live, hosts a roundtable discussion with three market research professionals to talk about examples of better data in practice, what we can learn from them and some of the key issues that the industry needs to address. Featuri...
In this podcast, the first of a three-part series, we will examine whether there is a data quality crisis in the market research industry. Data quality has cropped up as a major issue in recent years, with survey fraud seen as a potential threat to the wellbeing of the sector in the long term. With the advent of generative artificial intelligence, synthetic data and AI personas, data quality has become a more pressing issue.The Global Data Quality Partnership https://www.globaldataquality.org...
Research Live
The quest for better quality data in market research has seen several industry-wide campaigns launched to tackle the issue. But what does better data look like in practice? And what can research firms do to boost data quality? Liam Kay-McClean, deputy editor at Research Live, hosts a roundtable discussion with three market research professionals to talk about examples of better data in practice, what we can learn from them and some of the key issues that the industry needs to address. Featuri...
