In this episode of Reputation Matters, host Anupam discusses how celebrity endorsements can impact brands during times of scandal with guest Mithu Samarnath Jha, CEO of Eminence Strategy Consulting. They delve into two case studies: Aamir Khan's remarks affecting Snapdeal in India, and Tiger Woods' infidelity scandal impacting global brands like Nike. The episode provides insights into how businesses can better prepare for such crises and maintain their reputations amid controversy. 00:00 Introduction to Reputation Matters 00:27 Celebrity Endorsements and Scandals 00:35 Case Study: Aamir Khan and Snapdeal 01:18 Impact of Aamir Khan's Statement 03:56 Snapdeal's Response and Industry Reaction 06:29 Lessons from Snapdeal's Crisis 11:28 Case Study: Tiger Woods and Nike 13:07 Nike's Decision to Stand by Tiger Woods 14:44 Impact on Tiger Woods' Career and Nike's Strategy 17:53 Comparing Indian and American Endorsement Crises 19:31 Preparing for and Managing Endorsement Crises 19:57 Key Takeaways and Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices