In the mid-2000’s a sound emerged out of the Bay Area that would overtake the sonic landscape of hip-hop for a brief but impactful period showcasing not only the music, but also the overall culture of the Bay Area. A culture that changed the way the hip-hop nation danced, dressed, spoke, and even drove their cars. The Lil Jon produced, E-40 helmed smash “Tell Me When to Go” accurately summed up the surface of the Hyphy movement as a music and culture, but the origin is much deeper. Without the independent nature of the Bay Area, Hyphy could have never existed. In Remember the Time: The Hyphy Movement, we take a deep dive into a subgenre, a movement, a culture that though short lived, still permeates across the globe to this very day, influencing some of today’s top performers.Join host, Branden J. Peters—veteran creative and California native— who has documented music, sports, and pop culture for over two decades, as he speaks with artists, executives, dancers and journalists about the impact of the Hyphy Movement.
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In the mid-2000’s a sound emerged out of the Bay Area that would overtake the sonic landscape of hip-hop for a brief but impactful period showcasing not only the music, but also the overall culture of the Bay Area. A culture that changed the way the hip-hop nation danced, dressed, spoke, and even drove their cars. The Lil Jon produced, E-40 helmed smash “Tell Me When to Go” accurately summed up the surface of the Hyphy movement as a music and culture, but the origin is much deeper. Without the independent nature of the Bay Area, Hyphy could have never existed. In Remember the Time: The Hyphy Movement, we take a deep dive into a subgenre, a movement, a culture that though short lived, still permeates across the globe to this very day, influencing some of today’s top performers.Join host, Branden J. Peters—veteran creative and California native— who has documented music, sports, and pop culture for over two decades, as he speaks with artists, executives, dancers and journalists about the impact of the Hyphy Movement.
The word hyphy—short for hyperactive—was first uttered on a song by Oakland rapper Keak Da Sneak. Initially, the slang term didn't mean what it came to represent: that the party was over the top or someone was being extra. As it happens with most slang words, it took on a meaning of its own once the masses got ahold of it. This episode of Remember the Time breaks down the sound and culture that preceded hyphy, from the New Bay sound that led up to the Hyphy Movement, to the songs that came to define the Hyphy sound.Expect to hear from E-40, Keak Da Sneak, Too $hort, DJ Juice, P-Lo, Clyde Carson of the Team, Sean Kennedy of Moses Music, DJ Big Von, and more.Want more Hyphy music? Tap into the playlist curated by host Branden LSK.
Remember the Time: The Hyphy Movement
In the mid-2000’s a sound emerged out of the Bay Area that would overtake the sonic landscape of hip-hop for a brief but impactful period showcasing not only the music, but also the overall culture of the Bay Area. A culture that changed the way the hip-hop nation danced, dressed, spoke, and even drove their cars. The Lil Jon produced, E-40 helmed smash “Tell Me When to Go” accurately summed up the surface of the Hyphy movement as a music and culture, but the origin is much deeper. Without the independent nature of the Bay Area, Hyphy could have never existed. In Remember the Time: The Hyphy Movement, we take a deep dive into a subgenre, a movement, a culture that though short lived, still permeates across the globe to this very day, influencing some of today’s top performers.Join host, Branden J. Peters—veteran creative and California native— who has documented music, sports, and pop culture for over two decades, as he speaks with artists, executives, dancers and journalists about the impact of the Hyphy Movement.
