In the mid-2000’s a sound emerged out of the Bay Area that would overtake the sonic landscape of hip-hop for a brief but impactful period showcasing not only the music, but also the overall culture of the Bay Area. A culture that changed the way the hip-hop nation danced, dressed, spoke, and even drove their cars. The Lil Jon produced, E-40 helmed smash “Tell Me When to Go” accurately summed up the surface of the Hyphy movement as a music and culture, but the origin is much deeper. Without the independent nature of the Bay Area, Hyphy could have never existed. In Remember the Time: The Hyphy Movement, we take a deep dive into a subgenre, a movement, a culture that though short lived, still permeates across the globe to this very day, influencing some of today’s top performers.Join host, Branden J. Peters—veteran creative and California native— who has documented music, sports, and pop culture for over two decades, as he speaks with artists, executives, dancers and journalists about the impact of the Hyphy Movement.
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In the mid-2000’s a sound emerged out of the Bay Area that would overtake the sonic landscape of hip-hop for a brief but impactful period showcasing not only the music, but also the overall culture of the Bay Area. A culture that changed the way the hip-hop nation danced, dressed, spoke, and even drove their cars. The Lil Jon produced, E-40 helmed smash “Tell Me When to Go” accurately summed up the surface of the Hyphy movement as a music and culture, but the origin is much deeper. Without the independent nature of the Bay Area, Hyphy could have never existed. In Remember the Time: The Hyphy Movement, we take a deep dive into a subgenre, a movement, a culture that though short lived, still permeates across the globe to this very day, influencing some of today’s top performers.Join host, Branden J. Peters—veteran creative and California native— who has documented music, sports, and pop culture for over two decades, as he speaks with artists, executives, dancers and journalists about the impact of the Hyphy Movement.
Episode 1 of Remember the Time examines the independent nature of Bay Area hip-hop and how it eventually reached the mainstream despite having a different sound, delivery and cadence from mainstream rap of the time. A big part of that sound, aptly called Mobb Music, was popularized by artists like E-40 and Mac Mall. The slow plodding bass heavy sound was instrumental in Bay Area hip-hop. It took a kid from Fairfield by way of Montgomery AL by the name of Rick Rock to bring his dance hi-BPM style to Bay music to transition from Mobb to Hyphy. Hear from Keak da Sneak, Jake One, Mike Mosley, Ray Luv, CMG of the Conscious Daughters and more. Hosted, written and produced by Branden LSK. Additional production by Melissa Saenz Gordon. Engineering by Full English Post. Executive Producers include Peter Flax and Branden Peters. Remember the Time: The Hyphy Movement is a production of the Red Bulletin magazine.
Remember the Time: The Hyphy Movement
In the mid-2000’s a sound emerged out of the Bay Area that would overtake the sonic landscape of hip-hop for a brief but impactful period showcasing not only the music, but also the overall culture of the Bay Area. A culture that changed the way the hip-hop nation danced, dressed, spoke, and even drove their cars. The Lil Jon produced, E-40 helmed smash “Tell Me When to Go” accurately summed up the surface of the Hyphy movement as a music and culture, but the origin is much deeper. Without the independent nature of the Bay Area, Hyphy could have never existed. In Remember the Time: The Hyphy Movement, we take a deep dive into a subgenre, a movement, a culture that though short lived, still permeates across the globe to this very day, influencing some of today’s top performers.Join host, Branden J. Peters—veteran creative and California native— who has documented music, sports, and pop culture for over two decades, as he speaks with artists, executives, dancers and journalists about the impact of the Hyphy Movement.
