Interviewing Founders and CEOs of Australia’s most remarkable regionally based businesses. You’ll hear about their company and what makes it so remarkable. You’ll also get an insight into their growth journey, the mistakes they made, and how they overcame some of their hardest challenges.
Hosted by Caleb Maxwell, Director of Bendigo-based video marketing company Hebron Films, this podcast uncovers regional businesses that are rocking their industries and proves that great companies really can come from smaller places.
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Interviewing Founders and CEOs of Australia’s most remarkable regionally based businesses. You’ll hear about their company and what makes it so remarkable. You’ll also get an insight into their growth journey, the mistakes they made, and how they overcame some of their hardest challenges.
Hosted by Caleb Maxwell, Director of Bendigo-based video marketing company Hebron Films, this podcast uncovers regional businesses that are rocking their industries and proves that great companies really can come from smaller places.
Remarkable Regional Businesses – Episode 24
Guest: Ben AmosBusiness Name: Innovate Media Websites: https://innovatemedia.com.au/ LinkedIn: www.linkedin.com/in/beninnovate
Topics Covered
/ From Videographer to StrategistBen Amos shares his journey from traditional video production to becoming a pioneer in video strategy. He discusses the realisation that delivering high-quality videos without strategic input often fails to deliver real value to clients.
/ Why Video Needs StrategyBen and host Caleb discuss the importance of video strategy in business - how it connects business goals with audience needs, customer journeys, and platform-specific execution. They break down what it means to move from “video for video’s sake” to intentional, goal-oriented video content.
/ Innovate Media and Regional RootsBen gives an overview of his agency, Innovate Media, based on the Sunshine Coast in Queensland. He talks about the unique opportunities and challenges of running a regional business and how regional agencies can still lead globally in innovation and thought leadership.
/ The Rise of the Video StrategistThe role of a video strategist is dissected - part producer, part marketer. Ben emphasises the importance of helping clients choose the right video for the right audience at the right time and measuring results meaningfully.
/ Educating Through Content and PodcastingBen reflects on launching the Engage Video Marketing Podcast as a way to “learn out loud.” Now with over 300 episodes, the podcast has grown into a platform that attracts clients, builds authority and deepens his industry relationships.
/ Launching an Online Brand and BookBeyond his agency, Ben talks about building a personal brand through content, courses, and coaching—culminating in the release of his book Engage. He outlines how this thought leadership initiative has fueled both personal and business growth.
/ Resilience and Revenue in a Challenging YearBen explains how 2024 began with uncertainty but ended with Innovate Media’s strongest year in revenue. He attributes this success to long-term client relationships, consistent value-driven communication and strategic selling.
/ Business Lessons and Leadership GrowthBen shares key lessons from over 16 years in business, including learning to manage time and ideas, building protective routines around work-life balance and developing a mission-first mindset with clients and his team.
/ Lead with Value, AlwaysThe episode emphasises the power of leading with education, not sales. Ben advocates for a business approach rooted in generosity, strategic listening and building genuine trust - especially when selling creative or consulting services.
References
Engage the Book – https://engagevideomarketing.thrivecart.com/engage-book/ Engage Video Marketing Podcast – https://engagevideomarketing.com/podcast/ Riverside.fm – https://riverside.fm/ Smart Passive Income Podcast – https://www.smartpassiveincome.com/spi/ Loom – https://www.loom.com/
Remarkable Regional Business
Interviewing Founders and CEOs of Australia’s most remarkable regionally based businesses. You’ll hear about their company and what makes it so remarkable. You’ll also get an insight into their growth journey, the mistakes they made, and how they overcame some of their hardest challenges.
Hosted by Caleb Maxwell, Director of Bendigo-based video marketing company Hebron Films, this podcast uncovers regional businesses that are rocking their industries and proves that great companies really can come from smaller places.
