Interviewing Founders and CEOs of Australia’s most remarkable regionally based businesses. You’ll hear about their company and what makes it so remarkable. You’ll also get an insight into their growth journey, the mistakes they made, and how they overcame some of their hardest challenges.
Hosted by Caleb Maxwell, Director of Bendigo-based video marketing company Hebron Films, this podcast uncovers regional businesses that are rocking their industries and proves that great companies really can come from smaller places.
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Interviewing Founders and CEOs of Australia’s most remarkable regionally based businesses. You’ll hear about their company and what makes it so remarkable. You’ll also get an insight into their growth journey, the mistakes they made, and how they overcame some of their hardest challenges.
Hosted by Caleb Maxwell, Director of Bendigo-based video marketing company Hebron Films, this podcast uncovers regional businesses that are rocking their industries and proves that great companies really can come from smaller places.
Remarkable Regional Business – Episode 32Guest: Anthony JenkinBusiness Name: Outlier StudioWebsite: https://outlierstudio.com.au LinkedIn: https://www.linkedin.com/in/anthony-jenkin-6b553785/
Topics Covered
/ Scaling with Systems: How Anthony Runs Lean and EfficientAnthony shares how he builds capacity without growing his team by leveraging systems, automation, and AI. From templated digital proposals to automated inbox workflows, he shows how staying lean doesn’t mean limiting growth.
/ The 5-Minute Proposal: Using Go High Level to Save TimeAnthony walks through his proposal process, powered by Go High Level, that takes just 5–10 minutes from start to send. Digital signatures, auto-responses, and video walkthroughs make client onboarding fast, clear and scalable.
/ Building Client Trust Through TransparencyFrom outlining potential project delays to including realistic timelines in proposals, Anthony emphasises the importance of setting clear expectations early to avoid disappointment later especially in industries like town planning and design.
/ AI as a Business Partner: From Analysis to CopywritingAI has become integral to Outlier Studio’s workflows, generating performance reports, analysing data and even assisting with architectural design logic. Anthony shares how tools like ChatGPT are reducing consultancy costs and time overheads.
/ The Power of iOS + ClickUp: Running Better Meetings and TeamsAnthony has integrated the Entrepreneurial Operating System (EOS/iOS) into ClickUp for better team alignment and accountability. Weekly snapshots, scorecards and structured agendas keep everyone on track and help avoid bloated meeting times.
/ Financial Efficiency Over HeadcountInstead of growing headcount, Anthony focuses on reviewing expenses quarterly and streamlining operations. He explains how cutting "nice-to-haves" and improving productivity metrics have been critical for profitability and long-term sustainability.
/ Sustainability and Construction: Systemic Barriers to ChangeAnthony breaks down the misalignment between builders, banks and regulators that hampers sustainable construction. Alternative materials like hempcrete and modular builds face compliance and funding roadblocks, despite strong demand.
/ PanelHouse and FlexiHouse: Innovative Solutions for Modern BuildingAnthony discusses his new ventures: PanelHouse (flat-pack panel kits) and FlexiHouse (modular homes). These prefab systems offer faster construction, lower labor needs, and better insulation, perfect for addressing material and skill shortages.
/ The Modular Building Boom: Opportunity and FrictionAs more builders pivot to modular methods, Anthony explores the growing popularity of transportable homes. He explains why financing remains a barrier, despite government incentives and consumer demand for faster, healthier housing solutions.
/ Marketing, SEO, and The Outlier BrandAnthony credits much of Outlier’s growth to digital marketing fundamentals he learned early, SEO, podcasts, newsletters and giving away value freely. A rebrand and a focus on niche content helped attract aligned, high-quality clients.
References
Go High Level – https://www.gohighlevel.com
ClickUp – https://www.clickup.com
EOS/iOS – https://www.eosworldwide.com
ChatGPT – https://chat.openai.com
Town Planning Australia – https://www.townplanning.com.au/
Remarkable Regional Business
Interviewing Founders and CEOs of Australia’s most remarkable regionally based businesses. You’ll hear about their company and what makes it so remarkable. You’ll also get an insight into their growth journey, the mistakes they made, and how they overcame some of their hardest challenges.
Hosted by Caleb Maxwell, Director of Bendigo-based video marketing company Hebron Films, this podcast uncovers regional businesses that are rocking their industries and proves that great companies really can come from smaller places.
