Interviewing Founders and CEOs of Australia’s most remarkable regionally based businesses. You’ll hear about their company and what makes it so remarkable. You’ll also get an insight into their growth journey, the mistakes they made, and how they overcame some of their hardest challenges.
Hosted by Caleb Maxwell, Director of Bendigo-based video marketing company Hebron Films, this podcast uncovers regional businesses that are rocking their industries and proves that great companies really can come from smaller places.
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Interviewing Founders and CEOs of Australia’s most remarkable regionally based businesses. You’ll hear about their company and what makes it so remarkable. You’ll also get an insight into their growth journey, the mistakes they made, and how they overcame some of their hardest challenges.
Hosted by Caleb Maxwell, Director of Bendigo-based video marketing company Hebron Films, this podcast uncovers regional businesses that are rocking their industries and proves that great companies really can come from smaller places.
Remarkable Regional Business – Episode 31Guest: Andrew Hamilton, FounderBusiness Name: EucaWebsite: euca.auLinkedIn: https://www.linkedin.com/in/andrewghamilton/
Topics Covered
/ Purpose-Driven Product Design for Regional TourismAndrew introduces Euca, a company specialising in architecturally designed, prefabricated eco-cabins tailored for regional tourism. The business focuses on enabling operators like wineries and agri-tourism ventures to offer high-quality accommodation without the typical construction complexities.
/ Streamlined Development ProcessEuca offers pre-designed, customisable cabins that are fully engineered and compliance-ready. By centralising architecture, interior design, and compliance work, the company reduces barriers for clients—especially those wanting to start small and scale gradually.
/ From Product to PlatformThe cabins are built in a modular factory in Geelong, leveraging efficiencies like material optimisation and reduced waste. Clients can configure their cabins online, similar to customising a car, aligning with their brand and site aesthetics.
/ Regional Identity in DesignAndrew discusses creating an authentically Australian cabin design aesthetic, inspired by eucalyptus tones and local materials—steering away from imitating overseas trends like Scandinavian or American log cabin styles.
/ Market Opportunity and ImpactHe highlights the mismatch between regional tourism demand (nearly half of accommodation dollars spent in regional Australia) and the lack of appropriate infrastructure. Euca fills this gap by offering scalable, premium, and compliant prefab cabins.
/ Sustainable and Scalable ManufacturingDesign choices include using full panel sizes, minimising offcuts, and sourcing local materials. The factory-based model also allows faster deployment, avoids lengthy on-site builds, and ensures lower environmental and logistical costs.
/ Andrew’s Diverse BackgroundAndrew’s journey spans product design, media, e-commerce, and property development. He blends creative and commercial skills, applying product thinking from tech and consumer goods to placemaking and prefab property.
/ Placemaking and Value CreationThe episode also explores how Andrew's background in immersive environments and commercial property led to his understanding of customer experience and product-market fit in tourism accommodation.
References
Euca – https://euca.au
Pivot City Innovation District, Geelong - https://www.pivotcity.com.au/
Zaha Hadid / Hudson Yards Project – https://www.zaha-hadid.com/design/520-west-28th-street/
Remarkable Regional Business
Interviewing Founders and CEOs of Australia’s most remarkable regionally based businesses. You’ll hear about their company and what makes it so remarkable. You’ll also get an insight into their growth journey, the mistakes they made, and how they overcame some of their hardest challenges.
Hosted by Caleb Maxwell, Director of Bendigo-based video marketing company Hebron Films, this podcast uncovers regional businesses that are rocking their industries and proves that great companies really can come from smaller places.
