Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
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Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
Wicked: B2B Marketing Lessons on Reframing the Narrative with Chief Marketing Officer at Flywire, Allison MacLeod
Remarkable Content with Ian Faison
45 minutes 7 seconds
3 months ago
Wicked: B2B Marketing Lessons on Reframing the Narrative with Chief Marketing Officer at Flywire, Allison MacLeod
When your audience thinks they already know your story, the boldest brands flip the script and earn their attention in the process.
That’s exactly what happens in Wicked, the smash-hit film adaptation that reimagines one of pop culture’s most iconic villains. In this episode, we explore the marketing lessons behind it with special guest Allison MacLeod, Chief Marketing Officer & GM of US Education at Flywire.
Together, we explore what B2B marketers can learn from reframing brand narratives, building fan-level community, and executing with bold, high-stakes detail that actually gets noticed.
Remarkable Content with Ian Faison
Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
