Being the underdog might feel like a disadvantage or your greatest marketing edge. That’s the brilliance of Steph Curry’s story. He redefined basketball not by being the tallest or strongest, but by mastering the three-pointer, staying relentlessly consistent, and building an empire as the face of an underdog brand. In this episode, we explore the marketing lessons from Steph Curry with special guest Brian Gilman, Chief Marketing Officer at ThetaRay. Together, we dig into what B2B marketers can learn from embracing the underdog role, cutting through noise with consistency, and focusing on doing one thing better than anyone else to create real brand gravity.